![]() ![]() That’s great branding, even if the message isn’t hidden. Most viewers will get this immediately, and the logo will make the name of the company easier to remember. The Piano Forest logo, for example, does a brilliant job of expressing the name of the firm by combining tree images with a piano keyboard. Rather, they just do a really nice job of melding multiple elements of a business into a single very clever design. Many of the examples among the 25 illustrated aren’t really subliminal or hidden. The Fedex logo hides an arrow between the “E” and “x,” presumably intended to communicate speed, forward motion, etc. One of the all-time best known logos with a hidden element is that of Federal Express. The Big Ten, which actually constitutes eleven teams, managed to work in an “11” into their logo without diminishing their traditional name. (Note: that blog has vanished from the web, but here’s an alternative post.) The Yoga Australia logo, for example, incorporates the map of Australia subtly into the shape formed by the girl’s leg and arm. At worst, the logo is nothing more than a name in a fancy font with a swoosh or geometric element to make it look “designed.” Sometimes, though, logo designers are clever enough to build messages into the logo that aren’t apparent and may not be consciously processed by most viewers.Ī post at the Graphic Design Blog, 25 logos with hidden messages, shows off many designs that incorporate hidden, or not so hidden but still clever, messages. At best, the logo designer understands enough about the business to build some aspect of the firm’s identity or product into the logo. I’ve been involved in any number of logo projects, and all too often the designs submitted are predictable and prosaic.
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